Online traffic is the lifeblood of eCommerce sites. Without traffic, an eCommerce site is like a corpse, rotting away with each passing day. Which is why, it is crucial for online business owners to attract qualified traffic to their sites.
Here we will share some secrets to boosting online website traffic. Whether you are a startup or have owned an online store for years, you will gain more traffic by following the tips mentioned in this blog post.
1. Create Email Campaigns
Email campaigns are a great way to boost your online traffic. Consider creating a campaign targeted at a specified customer segment. This will help in getting the most response.
You should send regular and consistent emails to subscribers. Make your emails concise so that your subscribers quickly act on them. You should make an irresistible offer – free guide, 50 percent discount, etc. – to make them visit your online store. But make sure that the offer is transparent and not gimmicky; otherwise, you will lose their trust.
2. Content Marketing
Content marketing refers to creating blogs, infographics, eBooks, and videos. This is a great way to not only attract traffic to your site but also improve your website rankings on search engines.
Posting regular content allows you to build brand recognition. You should publish your content on your website as well as high-traffic websites. It is an effective and low-cost strategy to boost online traffic and search engine ranking.
3. Partner with Online Influencers
You can greatly boost the traffic of your eCommerce store if you partner with social media influencers with over 50,000 followers. The ROI of partnering with influencers is significant as businesses tend to make $5.20 for one dollar spent.
Growing online traffic requires effort and time. You shouldn’t get discouraged due to not getting instant results. If you are having trouble getting traffic, consider hiring digital marketing experts to get things moving, and buying targeted website traffic.